Got a great idea? Find out if it can make it to market, before you spend a fortune finding out the hard way.
How Murray can help
For inventors, business owners and manufacturers with a new product idea.
Before you spend money on patents, prototypes or production, find out who will buy it, what it’s worth, what it will cost, and the best way to market. A written report, a one-hour consultation and a clear recommendation: go, adjust or stop.
Fixed fee: $1,950 + GST
Thinking of selling your business?
Find out what it’s worth today, what a buyer will look for, and what to fix before you go to market.
RBV S92009
More than 50 years of making products, building businesses and selling them, across four continents.
200+ marathons
Where you are now, and where Murray comes in
From the first idea to the day you sell.
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$1,950 + GST
Idea Reality Check
You’re here ifYou’re about to spend serious money on a patent, a prototype or a first production run.
A written report, a one-hour consultation and a clear recommendation:
StopAdjustGo
About Idea Reality Check -
Optional mentoring
From Idea to Market
You’re here ifYour idea is worth pursuing, and you’d like help along the way.
Ongoing mentoring through prototyping, manufacturing, finding buyers, licensing and export.
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Route to market
To market
You’re here ifYour product is ready for the people who will buy it.
Make it yourself, license it, sell it, or export it.
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Or start here
When you’re ready to sell
Business Valuation & Exit Readiness
You’re here ifYou’re thinking of selling in the next few years, bringing in a partner, or planning succession.
Find out what it’s worth today, what a buyer will look for, and what to fix before you go to market.
About business valuation
Check your idea in two minutes
Nine questions. See where your idea stands, and where Murray’s experience comes in.
Area 1 of 5
Can it be made?
Have you built a prototype or a working model?
Do you know roughly what each one would cost to make?
Why talk to Murray
- 50+
- years in manufacturing, product development, export and business sales
- Hundreds
- of business plans and product ideas assessed
- 1,200
- businesses valued and sold
- 1987
- featured in The Sunday Times, London, for the fabric he developed
Murray McLeod has spent more than 50 years building businesses and bringing products to market in New Zealand, South Africa, the UK, Europe and Australia. He developed a fabric now used worldwide, has built manufacturing and export businesses, and today is a licensed business broker and Registered Business Valuer.
Getting a product to market is an ultra-marathon, not a sprint. Murray has run more than 200 marathons. He knows what it takes to go the distance.
About MurrayQuestions people ask
Will you tell me if my idea won’t work?
Yes. That is the point of the reality check: a frank answer on the viability of the idea and its possible commercialisation, and whether it will be worth the extra investment to get to market and get the returns envisaged.
Is my idea kept confidential?
Yes. You and I sign a mutual confidentiality agreement (an NDA), so that what we share stays confidential.
Do I need a patent before I talk to you?
No. The NDA gives you comfort before you start spending money on patent protection for your idea or invention.
What if my idea is worth pursuing?
Once the initial assessment is done, we discuss the next steps. I can help put you on the right track, or help with the next steps of the journey myself if you wish. It’s important to know what will be needed, and what sort of budget you’ll need to move ahead.
Can you help me sell or license the idea?
There are many ways to proceed. Licensing or finding investment partners might be the next option, depending on your situation. I can make suggestions and recommendations, and help if needed.
Send an enquiry
Makap Pty Ltd trading as Idea Reality Check · ABN 82 130 715 034